Concept B · Phase 1 reference, rough & divergent
Select Your Experience
Where Concept A compresses to one screen, this concept leads with a curated choice — admission, the Fan Package, a guided tour — before asking when. The bet is attach rate and order value, following the pattern Country Music HOF, WWII Museum and Netflix House already use.
Screen 1 — Select your experienceReplaces the schedule & collapsed ticket list
Select Your Experience
Greatness Lives Here · Canton, Ohio
Adult $50.65 · Senior $26.95 · Child (6–12) $42.00, all taxes & fees included.
Admission plus a Hall of Fame T‑shirt and window cling.
Only $14.60 more than admission alone.
Guided add-on to any admission or package — pricing carried from the current catalog.
Pick a date next · no account required to buy.
Select Your Experience
Greatness Lives Here · Canton, Ohio
Adult $50.65 · Senior $26.95 · Child (6–12) $42.00, all taxes & fees included.
Admission plus a Hall of Fame T‑shirt and window cling.
Only $14.60 more than admission alone.
Guided add-on to any admission or package — pricing carried from the current catalog.
Screen 2 — Date & quantityScoped to the experience just chosen
Pick a date
How many
No account required. Create one after checkout if you’d like.
Pick a date
How many
No account required. Create one after checkout if you’d like.
What this fixes
- D6 All-in price visible for every tier before any date is chosen.
- D1 Every ticket type is on screen. Nothing sits behind a chevron.
- D16 The $59 Fan Package is priced and named consistently — $65.25, stated plainly.
- D2 Guest checkout is the default path on Screen 2.
- D21 No stadium vocabulary — experiences are named the way a guest would say them.
- Surfaces the Fan Package as a real choice, not a buried fourth row — the attach opportunity in the audit’s §11 opportunity sizing.
Open questions for Oct 14
- Insider’s Tour pricing. Not priced here — the audit has no confirmed figure for this flow; needs a real number before build.
- Membership. Shown as a login-for-price link only, not a join flow — the reading that keeps this inside SOW §1.5.4.6.
- Does a merchandising-forward Screen 1 slow down a guest who just wants admission? Worth testing against Concept A once both are reviewed.