Pro Football Hall of Fame shield

Concept A · Phase 1 reference, rough & divergent

One Screen

A PFHOF admission purchase is three decisions — when, who, how many. This concept answers all three on one screen: date, ticket type and price, running total, guest checkout. Nothing is hidden behind a chevron, a filter panel or a login wall.

Speed bet Mobile-first

Screen 1 — Date, tickets & totalReplaces the schedule, ticket list and filter interstitial

Museum Admissionprofootballhof.com
Today Sat, Oct 17 Pick a date ▾
Adult
All taxes & fees included
$50.65
2
Senior (65+)
All taxes & fees included
$26.95
0
Child (6–12)
All taxes & fees included
$42.00
1
Ages 5 & under
Policy to confirm with PFHOF
Free
0
$59 Fan Package
T‑shirt & window cling included
$65.25
0
Have a membership code? Apply →
2 Adult, 1 Child · Sat, Oct 17$143.30
Continue — Guest Checkout

No account required. Create one after checkout if you’d like.

Museum Admissionprofootballhof.com
October 2026
S
M
T
W
T
F
S
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

All-in price shown the moment a date is picked — no separate schedule screen, per feedback.md’s calendar-on-desktop request.

Adult
All taxes & fees included
$50.65
2
Senior (65+)
All taxes & fees included
$26.95
0
Child (6–12)
All taxes & fees included
$42.00
1
Ages 5 & under
Policy to confirm with PFHOF
Free
0
$59 Fan Package
T‑shirt & window cling included
$65.25
0
Have a membership code? Apply →
2 Adult, 1 Child · Sat, Oct 17$143.30
Continue — Guest Checkout

No account required. Create one after checkout if you’d like.

Screen 2 — Guest checkoutReplaces the login wall, cart and countdown

CheckoutGuest · no password needed
Sat, Oct 17
2 × Adult · 1 × Child
Subtotal, tax & fees included
 
 
 Apple Pay
G Pay
 
Flexible date change policy — wording pending PFHOF decision (see Screen 6 policy question).
Total$143.30
Place Order

Tickets added to Apple & Google Wallet after purchase, pending TDC support.

CheckoutGuest · no password needed
 
 
 Apple Pay
G Pay
 
Flexible date change policy — wording pending PFHOF decision (see Screen 6 policy question).
Sat, Oct 17
2 × Adult · 1 × Child
Subtotal, tax & fees included
Total$143.30
Place Order

Tickets added to Apple & Google Wallet after purchase, pending TDC support.

What this fixes

  • D6 All-in price visible before any date is chosen — not gated behind four screens.
  • D1 Every ticket type is visible by default. Nothing sits behind an unlabeled chevron.
  • D2 Guest checkout is the default path. Account creation is optional and comes after.
  • D15 One price, shown once. The list price and the cart price are the same number.
  • D17 No countdown timer on uncapped daily inventory.
  • D21 No stadium vocabulary — no “Filter Seats,” no “Section,” no “1 Result Found.”
  • D10 One action per screen. The primary button is never out-ranked by an abandon action.

Open questions for Oct 14

  • Under-6 policy. Shown here as free and flagged pending — §7 of the audit action list asks for this before any mockup is finalized.
  • Membership. Shown as code-based price recognition only, not a join flow — the reading that keeps this inside SOW §1.5.4.6.
  • Refund & date-change wording. Needs a real policy decision before this screen can say something concrete.